Playbooks for the modern creator economy.
How to hire, price, brief and get paid — no fluff.
Instagram vs TikTok for Brands in 2026: Where Should Your Budget Go?
A head-to-head guide for brands picking between Instagram and TikTok creator campaigns — reach, engagement, conversion, cost and creative posture.
How to Price Your Rate Card as a Creator in 2026
A pragmatic guide for creators on setting rate cards that get you hired without leaving money on the table — plus real number ranges by platform and niche.
Influencer Marketing Escrow, Explained (and Why Brands Are Demanding It)
What escrow means in influencer marketing, why it protects both brands and creators, and how the fund → deliver → approve → release flow works on Nexus.
The Best Kinds of TikTok Creators to Work With (and How to Find Them)
Not every TikTok creator will move your product. Here's the framework brands use to find TikTok creators who convert — plus the exact filters that surface them on Nexus.
How to Hire UGC Creators in 2026: The Complete Playbook
A step-by-step guide for brands on how to hire UGC creators — from writing a brief that gets pitched, to picking the right creator, to keeping payments safe with escrow.